Here is what we have seen trending in 2015:
Over the last few years responsive design has solidified itself as the new standard for web design in general. In fact, it should now be considered the new norm!
Traditionally web kits that allowed for beautiful fonts and typefaces to be used on websites were expensive. Meaning that sites leaning heavily on typographic design tended to require larger budgets – leaving the one-man-band business out of the fun. But this is now changing. Type kits are becoming more affordable and Google Fonts is FREE! That means there is more freedom for designers working with a smaller budget to show off their typography skills.
Parallax scrolling originally refers to a technique in 2D video games to show depth by having the background move slower than the foreground. It engages the user by using layers of images to create a 3D effect and can help guide visitors along a path to a call to action. Also, infinite scrolling has cut down on website loading times by allowing the website to load content little by little as the user scrolls down the page.
Flat design is a style of interface design emphasising minimum use of stylistic elements that give the illusion of three dimensions (such as excessive use of drop shadows, gradients or textures) and is focused on a minimalist use of simple elements, typography and flat colors. It gives a website a cleaner look, has faster load times and works seamlessly with responsive design.
Single Page Website
This means that all content is displayed on one page – See example on the LeanneNorris.co.uk homepage and how the menu scrolls down to different sections on the page. One page websites are easy to navigate, work great on mobile devices and gives the ability to quickly communicate your business to its viewers.
High Quality Photography
90% of information transmitted to the brain is visual. That’s why its not hard to understand why web design is focussing on clean simple layouts with high quality photography to transmit its messages. It is better to tell the story with imagery rather than long paragraphs of text.