Happy Easter to all!

Want to go on a virtual Easter egg hunt? Internet Easter Eggs are surprises built in to websites by developers in the form of hidden content or unexpected visual or audio effects. These surprises were originally intended to be found by other techies but as a generation of computer users get more tech-savvy the “hunt” for these hidden surprises is becoming more mainstream.

Website Easter Eggs are not promoted – Many famous brands and corporate enterprises have Easter eggs hidden in their websites but they are intended to be stumbled upon or found by those hunting for them.

You may wonder why developers bother to hide these surprises in the websites they build, especially as they are not promoted – some may not even work in certain browsers due to the functionality restrictions that are now in place – but website Easter eggs have been proven to engage website visitors and encourage exploration. By adding these surprises in to the site code, you are also humanising your brand by showing your personally and sense of fun. Once people find the surprises, this creates brand awareness on social media and boosts website traffic as others visit the site to see the hidden egg.

Google is one of the best known companies for their hidden Easter Eggs and you are encouraged to hunt for them. Here are a few but there are many more:

1. Visit Google Images and search for: atari breakout

2. Visit Google and search for: do a barrel roll

3. Visit Google and search for: blink html

4. Visit Google and search for: flip a coin

The British Vogue website uses the Konami Code to generate its Easter egg. Go to Vogue.co.uk and type this sequence to see the surprise:

↑ ↑ ↓ ↓ ← → ← → B A

Try the Konami Code on the Digg.com website too – turn the volume up!

There are many more Easter eggs to be found in websites such as Facebook, Buzzfeed, Nintendo, Coca Cola, YouTube… Go and find them!